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Job Description
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications.
- Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Managing incoming calls and customer service inquiries
- Professionally reply to customers' comments and messages
- Collecting and recording new comments and responses for future content development.
- implement and manage our social media strategy.
- Measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies
- Communicating with social media followers, including responding to queries in a timely manner
- Provide constructive feedback.
Job Requirements
- 2 years of experience as a Digital Marketing Specialist
- Bachelor's degree is a Must.
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Excellent knowledge of Facebook, Twitter, Pinterest, Instagram and other social media best practices
- Good understanding of social media KPIs
- Critical thinker and problem-solving skills
- Good time-management skills
- Detail-Oriented.
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