Senior Digital Marketing Specialist

Scope of Position

Ability to demonstrate digital marketing skills in driving and optimizing traffic via content marketing platforms – Search Engine Marketing (SEM), search engine optimization (SEO), and website optimization) with extensive experience  in using social media platforms, tools and technologies to achieve business objectives, in addition to having the knowledge and expertise to work on and develop digital content with full clarity and understanding of marketing and digital analytical tools.

Responsibilities

• Plans and executes data-driven digital marketing campaigns to achieve Digital Marketing, Communications & Brand objectives
• Responsible for analyzing data and analytics while measuring performance and generating insights across all digital platforms to grow online audiences.
• Generate new digital leads and drive conversion across all digital, content, and social platforms.
• Undertakes search engine marketing (SEM), search engine optimization (SEO), email marketing and Google Analytics activity while reporting and analyzing user behavior and customer journeys to propose new creative ways to engage audiences online.
• Undertakes the day-to-day coordination of digital agencies and digital marketing partners, including the interpretation of objectives, accountability for reporting, performance reviews, and ensuring effective tracking of all campaigns digitally.
• Manage the digital marketing budget for the agreed-upon digital campaigns and maintain a very high level of financial accountability.
• Lead strategy and development of all creative campaigns ensuring a consistent brand across channels. 
• Remain current on emerging trends in digital technology to incorporate new technologies into your strategy. 
• Manage production timelines, vendor relationships, and quality. 
• Communicate cross-functionally to understand creative needs.