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Job Description
- We are looking for a Social media/SEO Specialist to manage social media different channels and search engine optimization and marketing activities.
- You will be responsible for managing social media & SEO activities such as keyword strategy to increase rankings on all major search networks and maximize ROI.
- Review and analyze client sites for areas needing improvement
- Prepare detailed strategy reports
- Create and launch campaigns
- Analyzing keywords and SEO techniques used by competitors
- Improve clients 'rank' in major search engines
- Monitor SEO and user engagement and suggest content optimization
- Writing effective SEO content for blogs, websites, and social media accounts.
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
Job Requirements
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
