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Job Description
We are seeking a friendly and creative Senior Content Creator to join our markting team.
As a Content Creator, you will play a key role in developing and executing our content strategy across various platforms.
Your primary responsibility will be to create engaging and informative content that educates and empowers our audience.
If you have a passion for health and wellness and love creating compelling content, then we would love to hear from you!
Responsibilities
- Create and curate high-quality content, including articles, blog posts, social media posts, and videos, that aligns with our brand and resonates with our target audience
- Research and stay up-to-date with the latest trends and developments in the health, wellness, and fitness industry to ensure that our content remains relevant and informative
- Collaborate with our marketing team to develop content calendars and plan content distribution strategies
- Conduct keyword research to optimize content for search engines and drive organic traffic to our website
- Engage with our audience on social media platforms to foster a sense of community and build brand loyalty
- Collaborate with internal and external stakeholders, including subject matter experts, influencers, and industry professionals, to gather insights and create compelling content
- Monitor and analyze content performance metrics to identify opportunities for improvement and optimize content strategy.
Job Requirements
- Bachelor's degree in communication, marketing, journalism, or a related field
- Proven experience in content creation, preferably in the health, wellness, fitness or medical industry
- Excellent writing and editing skills, with the ability to adapt writing style to fit different platforms and target audiences
- Strong knowledge of SEO best practices and the ability to optimize content for search engines
- Proficiency in using content management systems (e.g., WordPress) and social media management tools
- Experience with video editing and production tools is a plus
- Familiarity with analytics tools (e.g., Google Analytics) to track and measure content performance
- Strong organizational and multitasking skills with the ability to meet deadlines and manage priorities effectively.
- Alexandria resident only.
