Growth Marketing Specialist

The Food Lab -
Maadi, CairoPosted 2 years ago

95Applicants for2 open positions

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Your primary responsibility as a Growth is to generate company growth by attracting and retaining more clients. More specifically, in this role you will:
Develop strategic customer acquisition and retention marketing plans to drive growth and maximize immediate and long-term ROI.
Design and execute outbound and inbound marketing campaigns.
You'll set up, launch, optimize and efficiently scale all campaigns in paid social media platforms.
Day-to-day management of online and offline campaigns across channels including (but not limited to) paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video.
Ensure clear goals for marketing campaigns/programs and track and report on performance versus those goals.
Determine the right audience, right messaging, and right marketing tactics to deliver on campaign/program goals.
Generate the content for use in marketing campaigns, programs, and other initiatives. This includes but is not limited to drafting marketing emails, social media posts, and other collateral; writing blog articles, and working with our creative and design teams to identify other assets required.
Develop and manage project plans to ensure on-time delivery of marketing campaigns/initiatives.
Manage and track digital marketing expenses in alignment with the digital marketing budget.

Who you are:

You understand marketing funnels and know how to optimize and drive each stage.
You have a Bachelor’s Degree in Business, Marketing, Communications, or related fields with at least 1+ years of Digital Marketing experience.
You have successfully worked cross-functionally and built effective working relationships
Someone who is able to derive insights from complex sets of information and communicate them to other cross-functional partners in a clear, effective way.
You have outstanding project management skills and the ability to bring an idea from conception to execution through clear direction, prioritization, and planning.
You have impeccable organizational skills and attention to detail, never letting the ball drop.
You’re highly analytical and comfortable with reporting and analyzing financial metrics.