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Job Description
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Design, build and maintain the company social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Brainstorm new and creative growth strategies
- Monitor SEO and web traffic metrics
- Collaborate with internal teams to create landing pages and optimize user experience
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Collaborate with agencies and other vendor partners
- Involvement in the process of generating New Products Ideas.
- Preparations of New Products presentations/proposals
- Work directly with our subsidiaries to support new advertising products and support label adoption
Job Requirements
- Proven work experience as a Social media specialist.
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
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