Job Details
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Job Description
Strategic Planning & Leadership
- Develop and execute the corporate marketing and PR strategy aligned with organizational goals.
- Establish and maintain a strong corporate brand image and reputation in the market.
- Lead and mentor the marketing and PR team to ensure consistent performance and creativity.
Corporate Marketing
- Design and implement multi-channel marketing campaigns to promote the company’s products and services.
- Oversee the creation of corporate marketing materials, including brochures, presentations, and website content.
- Monitor and analyze market trends, competitor activities, and customer insights to refine strategies.
- Manage corporate sponsorships, partnerships, and community engagement initiatives.
Public Relations & Media Management
- Act as the primary spokesperson for the company in media and public forums.
- Build and maintain relationships with journalists, media outlets, and industry influencers.
- Write and distribute media statements, and official announcements.
- Manage crisis communication and safeguard the company’s reputation during challenging situations.
Content Development & Communication
- Oversee the creation of engaging content for internal and external audiences, including newsletters, blogs, and social media.
- Ensure consistency in messaging, tone, and branding across all communication channels.
- Collaborate with internal teams to align communication with business priorities.
Event Management
- Plan and manage corporate events, conferences, and trade shows.
- Coordinate press briefings, media events, and product launches.
- Ensure seamless execution of events while maximizing their impact on brand visibility.
Measurement & Reporting
- Monitor and evaluate the effectiveness of marketing and PR activities using KPIs and analytics.
- Prepare detailed reports for senior management on campaign performance, media coverage, and ROI.
Job Requirements
Educational Background:
- Bachelor’s degree in Veterinary Medicine or Pharmacy (mandatory).
- Advanced degrees or certifications in Marketing, Business Administration, or Communications are a plus.
Experience:
- 5+ years of experience in marketing within the pharmaceutical or animal health industry.
- Demonstrated success in leading marketing campaigns and managing corporate communications.
