Digital Marketing Specialist

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Sheraton, CairoPosted 6 years ago

20Applicants for1 open position

Job Details

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Design digital media campaigns aligned with business goals
Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
Manage end-to-end digital projects
Establish our web presence to boost brand awareness
Maintain a strong online company voice through social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs
Stay up-to-date with digital media developments
Build and execute social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

A proven ability to design, implement and manage end-to-end digital media campaigns.
Knowledge of online marketing and a good understanding of major marketing channels
A proven ability to design and attend the promotional events and digital campaigns
Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
Good knowledge of web design, web development, CRO and SEO
Familiarity with web design and content management systems
A proven ability to conduct market research
Excellent analytical and project management skills
Strong verbal and written communication skills in both Arabic and English
A degree in Marketing, Digital Media or a relevant field is a plus