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Job Description
- Write, Develop, Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
- Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
- Create editorial calendars and syndication schedules
- Define the most important social media KPIs
- Communicate with industry professionals and influencers via social media to create a strong network
- Manage and oversee social media content
- Moderate all user-generated content in line with the moderation policy for each community
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Monitor SEO and user engagement and suggest content optimization
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
- Attend educational conferences
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Train others in the team
- Provide constructive feedback
Job Requirements
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
- 4-2 years of experience as a Social Media Specialist or similar role
- Knowledge of online marketing and a good understanding of major marketing channels
- Social Media Strategist using social media for brand awareness and impressions
- Demonstrable social networking experience and social analytics tools knowledge
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google Packages, and other social media best practices
- Understanding of SEO and web traffic metrics, CRO too.
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Positive attitude, detail and customer-oriented with good multitasking and organizational ability
- Fluency in English
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