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Job Description
- Develop and manage one year social media plan & budget.
- Create content editorial calendar to all social media platforms.
- Develop brand awareness and online reputation.
- Develop creative & innovative digital content.
- Moderate pages and respond positively to all customers’ engagements.
- SEO (search engine optimization) and generation of inbound traffic.
- Cultivation of leads and sales.
- Communication of the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
- Administrate the creation and publishing of relevant, original, high-quality content.
- Create, curate, and manage all published content (images, video and written).
- Design, create and manage promotions and Social media sponsored ads.
- Visual design and web development strategy (Visual branding must be consistent: Status updates- Facebook ads- Cover and profile picture)
- Set a promotion and customer engagement and conversion strategy.
- Measure and analyze the following KPIs to establish ROI:
- Audience Growth
- Audience Profile
- Audience Engagement
- Content Reach
- Engagement by Content Type
- Leads
- Response Rate and Quality
- Negative Feedback
- Always learn the new trends as the “Best Practices” are in constant change.
- Manage efforts in building online reviews and reputation.
- Monitor online reviews and respond to each review.
- Analyze key metrics and tweak strategy as needed.
- Compile reports for management showing results (ROI).
- Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Always updated with the new approaches of our competitors.
Job Requirements
- 1-2 year experience in handling social media platforms.
- In-depth knowledge and understanding of social media platforms, on line communities and enthusiasm for experimenting with new communications technologies.
- Strong writing, proofreading and editing skills.
- Excellent English written & speaking communications.
- Great knowledge of photo editing & design programs “Photoshop & illustrator”.
- Good knowledge of video editing programs like premiere.
- Talented photographer.
- Ability to work under pressure and meet deadlines.
- Creative, fast learner and a hard worker.
- Self-motivated.
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