Social Media Specialist

Cow Gifts - Nasr City, Cairo

Applicants for
1 open position
Experience Needed:
1 to 2 years
Career Level:
Entry Level
Job Type:
Full Time
Arabic, English
1 open position
About the Job
  • Develop and manage one year social media plan & budget.
  • Create content editorial calendar to all social media platforms.
  • Develop brand awareness and online reputation.
  • Develop creative & innovative digital content.
  • Moderate pages and respond positively to all customers’ engagements.
  • SEO (search engine optimization) and generation of inbound traffic.
  • Cultivation of leads and sales.
  • Communication of the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.
  • Administrate the creation and publishing of relevant, original, high-quality content.
  • Create, curate, and manage all published content (images, video and written).
  • Design, create and manage promotions and Social media sponsored ads.
  • Visual design and web development strategy (Visual branding must be consistent: Status updates- Facebook ads- Cover and profile picture)
  • Set a promotion and customer engagement and conversion strategy.
  • Measure and analyze the following KPIs to establish ROI:
  • Audience Growth
  • Audience Profile
  • Audience Engagement
  • Content Reach
  • Engagement by Content Type
  • Leads
  • Response Rate and Quality
  • Negative Feedback
  • Always learn the new trends as the “Best Practices” are in constant change.
  • Manage efforts in building online reviews and reputation.
  • Monitor online reviews and respond to each review.
  • Analyze key metrics and tweak strategy as needed.
  • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Always updated with the new approaches of our competitors.
Job Requirements
  • 1-2 year experience in handling social media platforms.
  • In-depth knowledge and understanding of social media platforms, on line communities and enthusiasm for experimenting with new communications technologies.
  • Strong writing, proofreading and editing skills.
  • Excellent English written & speaking communications.
  • Great knowledge of photo editing & design programs “Photoshop & illustrator”.
  • Good knowledge of video editing programs like premiere.
  • Talented photographer.
  • Ability to work under pressure and meet deadlines.
  • Creative, fast learner and a hard worker.
  • Self-motivated.
About this Company

COW has been in the gift business since Feb 2004. The idea started on a mid October day in 2003 when we thought of the idea of opening a gift shop in Nasr City, Cairo with the idea of selling and wrapping gifts. We've been wrapping everything since then including real ostrich... (More)

Industry: Retail
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