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Job Description
- Account Executives meet with clients to get a thorough understanding of their marketing and promotional needs, the budgets earmarked for these activities, target audience and other critical demographics, market and competition information, and any other relevant details.
- They then manage and coordinate Events, activation, and Campaigns post-client approval, track budgets and costs, and ensure that the projects run smoothly. Executives stay in touch with past clients and solicit new business by presenting proposals or pitches in collaboration with other members of the agency.
- Working with account planners to devise a campaign that meets the client’s brief and budget
- Presenting campaign ideas and costings to clients
- Briefing the art team who will produce the creative idea
- Negotiating with clients, solving any problems, and making sure deadlines are met
- Checking and reporting on the campaign’s progress
- Keeping in contact with the client at all stages of the campaign
- Managing the account’s budget and invoicing the client
- Making ‘pitches’ to win new business
- Handling complaints and negotiations.
Job Requirements
The Account Executive needs the following qualities:
- Creativity and organization
- Strong interpersonal skills
- Excellent leadership abilities
- Analytical, decision-making and management skills
- Ability to develop lasting professional relationships with clients
- Strong speaking skills
- Ability to multitask and work efficiently and effectively to meet required deadlines
- Ability to learn quickly and apply that knowledge
- Ability to work in a team environment
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