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Job Description
- Manage social media channels, including but not limited to creating and maintaining a calendar of social media posts and ideas.
- Reporting on engagement, growth, sentiment, and ranking; building a targeted distribution of brand to create social community, including maintaining a social following (number of likes) and growing (increasing the number of followers) the social community.
- Develop and implement social media campaigns.
- Assist in development and execution of communication/content strategies via social communities.
- Keep pace with SEO and social media industry trends and developments; image and video creation for creation of posts; use of paid social ads in marketing efforts.
- Social Media Coordinator has to work in collaboration with social media team to develop innovative and on-brand content.
- Write compelling copy for Facebook, Google +, Twitter, Pinterest and Hauzz that encourages engagement & interaction.
- Encourage and respond to positive community engagement on social;
- Develop community outreach initiatives on social media.
- Partner with the web design team and graphic design to develop creative & compelling assets for social.
- Follow industry trends, best practices & business goals to make recommendations on new initiatives.
Job Requirements
- 2+ year agency experience
- In-depth knowledge and understanding of social media platforms, on line communities and enthusiasm for experimenting with new communications technologies.
- Strong writing, proofreading and editing skills.
- Excellent oral and written communication skills.
- Superior writing ability with demonstrated experience writing for all types of marketing communications (digital, social media, advertising).
- Think and act quickly with a dynamic approach to problem-solving;
- Knowing Photoshop and ability to create colorful posts is an advantage
- Good English is a must.
- Medical/pharmaceutical/science degree is a strong advantage
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