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Job Description
- Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
- Support the marketing manager in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
- Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
- Design and implement successful marketing campaigns
- Set up tracking systems for online marketing activities
- Track progress with Marketing Managers and/or Marketing Specialists
- Identify and analyze competitors
- Prepare reports by collecting and analyzing sales data
- Collaborate with the design department to produce promotional materials
- Craft clear product marketing copy
Job Requirements
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications Experience in marketing coordination or similar role
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Experience using data analytics software for research
- Excellent communication and presentation skill
- Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
- Knowledge of traditional and digital marketing tools
- Experience with research methods using data analytics software
- Expertise with SEO/SEM campaigns
- Solid computer skills, including MS Office, web analytics and Google AdWords
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