Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
- Assist direct manager in SEO/SEM
- Execute email, social media and display advertising campaigns
- Implementing strategy across all digital channels including website, and across all company related digital presence.
- Reviewing and goal setting in Analytics
- Measuring and reporting on the performance of all digital marketing campaigns
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Identifies emerging digital marketing trends and future opportunities to promote Company and its products and programs through existing and emerging channels.
- Track effectiveness and return of channel marketing campaigns and report on results to upper management.
- Focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on-brand”
- Day-to-day management of the paid digital accounts (paid search engine marketing, re-targeting, display campaigns
- Monitor and optimize the running ads to increase brand awareness, visibility, prospect engagement and lead generation
- Assess and analyze the effectiveness of all the accounts’ performance metrics
- Provide insight and tactical recommendation to improve utilizing tools such as Google Analytics, Google Ad-words and Facebook Insights
- Manage and allocate the paid digital accounts budget to achieve effective returns
- Collaborate and support other departments across the group with data analyses, campaign tracking, email campaign analyses and QR code generation
- Seek out innovative digital marketing techniques to develop and execute test and learn opportunities for continuous optimization and improvement of the company’s digital marketing capabilities.
- A strong retail background is essential to be considered for this position
- Identifying and executing opportunities to grow e-commerce revenue
- Run CRM and email activity using Group tools and email providers
Job Requirements
- BA degree required (marketing and communications) or proven hands on experience in digital marketing realm.
- 3 years of channel marketing and project management in an e-commerce environment.
- Background in marketing and overseeing designers/artwork creation.
- Demonstrated ability to gather and analyze statistical information and develop strategies and programs to ensure consumer growth and engagement.
- Hands-on experience with marketing automation campaign management platforms
- Successful experience in digital marketing tactics, including email and pay-per-click in addition to back-end software analysis and ability to propose ways/processes for improvement.
- Highly creative, yet detail oriented.
- Experience with performance-based management expectations including achieving revenue quota goals, and meeting tight deadlines
- Excellent interpersonal, organizational, verbal and written communication skills.
Featured Jobs
Similar Jobs
- Digital Marketing specialistAl-Hekma For Developments and Construction - 6th of October, Giza3 days ago