Job Details
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Job Description
Job Summary:
The Professional University Photographer, Videographer, and Content Creator will be responsible for capturing and producing high-quality photographs, videos, and other multimedia content that aligns with the university’s brand and marketing strategy. The ideal candidate will have a strong creative vision, excellent technical skills, and experience working in a fast-paced environment.
Job Scope/ Responsibilities
- Work within and collaborate with the university’s marketing team to create visual content (static + video) that aligns with the university’s brand and marketing goals.
- Capture high-quality photographs and videos of university events, campus life, and academic programs.
- Edit and retouch photos and videos to ensure they meet the university’s standards.
- Manage and maintain the university’s photo and video library.
- Create engaging visual content for the university’s social media channels, website, and other marketing materials.
- Stay up-to-date with the latest trends and technologies in photography, videography, and content creation.
Job Requirements
Qualifications:
Bachelor’s degree in photography, film, or a related creative field.
- 2-4 years of professional experience as a photographer/videographer.
- Proficient in Adobe Creative Suite, including Photoshop, Lightroom, and Premiere Pro.
- Experience with DSLR cameras and video production equipment.
- Excellent time management and organizational skills.
- Creative eye for composition, lighting, and detail.
- Knowledge of social media platforms and their best practices.
- Experience in content creation.
Key Performance Indicators (KPIs):
- Engagement rate: The percentage of people who engage with the university’s visual content on social media platforms.
- Conversion rate: The percentage of people who take a desired action after viewing the university’s visual content.
- Content quality: The quality of the university’s visual content, as measured by feedback from stakeholders and industry benchmarks.
- Content relevance: The relevance of the university’s visual content to its target audience, as measured by feedback from stakeholders and industry benchmarks.
- Content diversity: The diversity of the university’s visual content, as measured by the representation of different groups and perspectives.
- Content production efficiency: The efficiency of the university’s visual content production process, as measured by the time and resources required to produce high-quality visual content.
- Visual media library management: The effectiveness of the university’s visual media library management, as measured by the accessibility and organization of visual content.
