Marketing Coordinator

Objectives of this Role

• Assist in the development and implementation of the accounts’ brand strategy to achieve clients’ goals
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Share best practices, and local marketing ideas and tactics with the team
• Building and executing social media strategy through competitive and audience research 
• Setting up and optimizing company pages within each social media platform
• Management of digital ad platforms
• Create, manage and monitor social media targeting and other digital ad campaigns
• Understanding of advertising design best practices, keywords, A/B testing and pixel management 
• Evaluate digital advertising performance and create detailed campaign reports 
• Partner with creative team on ad copy and creative
• Ability to handle multiple projects in a fast-paced work environment
• Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership