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Job Description
We are seeking a talented, resourceful and energetic individual who is an experienced in SEO, E-Commerce, Paid Search and Graphic Design as well as basic Website Management.
Responsible for using digital channels to generate leads and build brand awareness. Digital channels include:
- Company websites
- Social media
- Search engine rankings
- Email marketing
- Online display ads
- Corporate blogs
- SEO
Responsibilities
- Manage numerous clients simultaneously, while optimizing towards individual performance goals.
- Build and manage paid search and display campaigns.
- Assist in updating website content and build landing pages, knowledge of WordPress and HTML.
- Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to clients.
- Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets.
- Put together digital ad reporting for client meeting decks/presentations (google analytics).
- Ongoing education to remain dominant in cutting-edge PPC disciplines.
- Work collaboratively with the digital management team and Account Executive team to craft the strategic message and set proper client expectations; Collaborating with management to develop best practices.
- Work alongside innovative creative developers on new client marketing campaigns.
- Interact directly with the graphics team to create appealing ads intended for social syndication.
Job Requirements
Required Qualifications:
- Proficiency in: Google Adwords, Google Analytics, General Website Maintenance, Mail Chimp.
- Must have a proven track record of simultaneously managing numerous campaigns, which deliver stellar results and yield positive ROI.
- An expert with SEM tools and automation, utilizing bid rules, appending keyword modifiers.
- Ability to identify a target market (based on the client goals) and shift allocations.
- Able to react to change productively and handle other essential tasks as assigned.
- Experience with pulling contact lists from CRM’s
- Proficient in HTML email marketing: coding, testing and best practices
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