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Job Description
- Creating and uploading copy and images for the organization's website;
- Writing and dispatching email marketing campaigns;
- Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Designing banners and assisting with web visuals;
- Communicating with clients, affiliate networks and affiliate partners;
- Conducting key word research and web statistics reporting;
- Contributing to social media engagement and brand awareness campaigns;
- Using web analytic software to monitor performance of client websites and make recommendations for improvement;
- Contributing to company and industry blogs and managing e-communications;
- Assisting with paid media including liaising with digital advertising agencies;
- Developing and integrating content marketing strategies;
- Keeping up to date with current digital trends;
- Managing the contact database and assisting with lead generation activities;
- Negotiating with media suppliers to achieve the best price for clients.
Job Requirements
- Proven experience as marketing specialist or similar role;
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social Media etc.) and market research methods;
- Demonstrable experience in marketing data analytics and tools;
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.); - Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired;
- Well-organized and detail oriented;
- Exceptional communication and writing skills;
- Commercial awareness partnered with a creative mind;
- BSc/BA in marketing, communications or equivalent.
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