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Job Description
- Develop and manage digital marketing campaigns.
- Brainstorm new and creative growth strategies.
- Track and analyze website traffic flow and provide regular internal reports.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
- Prepare contents for email marketing campaigns.
- Edit and post videos, podcasts and audio content to online sites.
- Plan, execute, and measure experiments and conversion tests.
- Planning Web, SEO/SEM, email, social media and display advertising campaigns.
- Maintaining our social media presence.
- Collaborate with agencies and other vendor partners.
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
- Identify trends and insights, and optimize spend and performance based on the insights.
Job Requirements
- Proven experience in Digital Marketing
- Experience managing PPC, SEO and Affiliate programmes.
- Experience in e-commerce, SEO, PPC, Email marketing, and social media.
- Experience in optimizing landing pages and user funnels
- Strong understanding of current online marketing concepts, strategy and best practice.
- Knowledge of principles and methods for showing, promoting, and selling products or services.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong verbal communication skills for articulating ideas to colleagues and clients
- The ability to work well under pressure and meet deadlines
- The ability to work alone and as part of a team
- English is a must (Very Good - Fluent)