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Senior Social Media Marketing Specialist

Nagwa
Nasr City, Cairo
Posted 7 years ago
2 open positions
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Job Details

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Job Description

Responsible for setting up and optimizing the company’s accounts within each social media platform to gradually drive customer engagement, website traffic, and increase the revenue by strategically exploiting all aspects of the social media’s marketing roadmap.

Responsibilities/;

  • Managing all social media platforms (Facebook, YouTube, Instagram, Twitter, Pinterest, etc.) from content creation, implementation, and reporting to engage constantly with our targeted audience.
  • Generating, editing, publishing, and sharing daily content (original text, images, and videos) that builds customer engagement.
  • Proactively monitoring trends in both personal and professional use of social media.
  • Continuously making improvements by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then act based on that information.
  • Identifying and creating programs and promotions that are consistent with the company’s objectives to engage the audience within the social media space.
  • Executing social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Creating and optimizing the company’s accounts within each platform to influence the company’s digital presence.

Job Requirements

Qualifications & Work Experience:

  • Bachelor’s degree in marketing or an equivalent is a plus.
  • 4+ years of experience in social media marketing with a proven record of accomplishments.
  • Ability to demonstrate creativity.
  • Ability to present documented experience in social media (links as an example of the work done).
  • Proficient in content marketing, theory, and application.
  • Display an in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest, etc.), and how each platform can be deployed in different scenarios.
  • Excellent writing and language skills of both English and Arabic.

Job Behavioral Competencies:

  • Good communication skills, interpersonal skills, and a positive attitude to interact with a diverse group of individuals.
  • Good eye for details.
  • Initiation and creative thinking.
  • Ability to work under pressure, and to complete tasks in a timely and accurate manner with minimum direction and guidance.
  • Problem solving skills.
  • Critical thinking skills.

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