Skills And Tools:
- Work with the client and the account manager to understand the client's business objectives and advertising strategy.
- Work on several projects at the same time, often for several different clients.
- Make decisions on the best form of media for specific clients and campaigns.
- Undertake research and analyze data.
- Optimize ad campaigns according to geographic exposure, frequency, time spans, and more.
- Identify target audiences and analyze their characteristics, behavior, and media habits.
- Present proposals, including cost schedules & KPIs to clients.
- Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
- Work with colleagues, other departments, and publishers and maintain good contacts.
- Maintain detailed records.
- Evaluate the effectiveness of campaigns to inform future ones.
- Always notify the accounts team of campaign updates.
- Coordinate with finance to ensure cash availability for running campaigns.
- BSc degree in Marketing or relevant field
- 1 - 4 years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for Sales Funnel
- Excellent knowledge of Facebook, Instagram, YouTube and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
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