Responsibilities:

• Develop and execute comprehensive marketing strategies for GtaOtel DMC, B2B platform Hotel Bank, and B2C brand, aligning with the specific goals and target audiences of each business line.
• Provide leadership to the marketing team, ensuring effective collaboration and communication across diverse business segments.
• Oversee content creation, social media management, and SEO strategies for enhanced visibility in each market.
• Define and implement key performance indicators (KPIs) for each business line, regularly monitoring and optimizing campaigns based on data-driven insights.
• Allocate and manage advertising budgets for each business line, considering industry benchmarks, business goals, and seasonal factors.
• Analyze market trends and competition, providing strategic recommendations for maintaining a competitive share of voice.
• Collaborate with cross-functional teams to ensure a unified CRM system implementation and effective customer relationship management.
• Regularly assess and adjust marketing activities based on performance metrics and evolving business priorities.
• Foster a culture of innovation and continuous improvement within the marketing team.

Qualifications:

• Proven experience in a marketing Specialist role within the tourism or hospitality industry.
• Strong leadership and team management skills, with the ability to coordinate marketing efforts across diverse business lines.
• Demonstrated success in developing and executing effective marketing strategies for multiple brands or business units.
• Excellent understanding of content marketing, social media, SEO, and advertising best practices.
• Experience with budget management and allocation, with a focus on optimizing return on investment (ROI).
• Exceptional analytical and strategic thinking skills, with the ability to adapt strategies based on real-time data.
• Bachelor's degree in Marketing, Business, or a related field.