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Job Description
- Develop annual advertising plan and promotional campaigns for brand
- Develop a roll-out plan for new product and promotions specific to the brand by attending the fashion shows
- Responsible for brand production
- Ensure that quantitative and qualitative market research is carried out to identify new services, and benchmark against competition
- Ensure implementation of pricing strategies for each brand in line with competitors pricing strategy.
- Develop and manage pricing models, new product launches and strategies initiatives related to each brand.
- Monitor competitors’ products and recommend changes and improvement to the existing products for each brand.
- Interact and coordinate with the company’s public relations and advertising consultants regarding media and marketing plans as well as production of all printed and visual matter.
- Review marketing intelligence reports to revise pricing, advertising and brand management strategies accordingly
Job Requirements
- 5 or more years experience.
- Successful track record with reference to:
- Strategic Brand Management
- Developing and managing a branding team
- Fluent English (oral/written).
- Experience in Production
- University degree in a business related discipline