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Job Description
- Create, publish, manage, and administrate original and high quality content on social media platforms "Facebook, Linkedin, Instagram..., etc…" as well as other platforms “Property Finder, OLX, etc…”
- Liaise with sales team and with designers to ensure content is informative and appealing.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) against goals (ROI and KPIs) to help shape future marketing strategies.
- Perform SEO (search engine optimization) and work on generating organic traffic.
- Perform brand awareness campaigns on social media using Google Ads.
- Real estate campaigns administrator
- Continually test/optimize existing campaigns to identify areas of improvement.
- Work closely with our Sales & Product leaders.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Job Requirements
- University degree in Business, Marketing or related field.
- 3-5 years of experience in marketing, preferably in the Real Estate field.
- Understanding how to use all research and lead generation tools.
- Experience managing end-to-end campaigns and knowledge of best practices for outreach
- Experience managing inbound lead data processes.
- A clear understanding and hands-on experience of digital marketing channels, techniques & tools including (but not limited to) PPC, SEO, Social Media, Email Marketing, Affiliates & Google Analytics.
- Strong analytical skills and results-driven thinking.
- Highly creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate.
- Experience in setting up and optimizing Google Ad campaigns.
- Understanding of SEO and web traffic metrics is a plus
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