Creative Directors will work alongside the Art Director and content writers to develop design concepts and directions for marketing materials, campaigns, and multiple projects. This will require them to make conceptual and stylistic decisions. Creating layouts, mockups and prototypes may be required to illustrate their design idea to other members of the team or management.
Creative Directors will oversee multiple design requests at one time. This will include creating teams, creating timelines, overseeing design direction, ensuring all deadlines are met, confirming clients are satisfied with the results, and troubleshooting any issues that may arise during the duration of the project. They also act as quality control for their requests by reviewing and editing their team’s final products before the distribution of any materials occurs.
Staying abreast of the latest trends and social media fads are important for Creative Directors. To best serve their design department and content department they must continually research marketing trends and strategies and the technologies used in advertisement practices. They must be able to recognize their intended audience and the best strategies for reaching the targeted audience. They must also be aware of what competitors are doing in order to create innovative and new designs and concepts.
The creative director may also assume the roles of an art director, copywriter, or lead designer
3 to 5 years
Knowledgeable of design practices such as brand development, user-centered experience design, and digital design
Strong project management skills (aka, the ability to efficiently and effectively get things done yourself and through other people).
Digital marketing experience (and most importantly, the ability to learn & grow, stay on top of current trends, and focus on results)
A persuasive and confident approach to creative projects
Excellent written and oral communication skills
Full awareness of creative processes and techniques – including digital platforms