Implements marketing and advertising campaigns by assembling and analyzing sales forecasts, preparing marketing and advertising strategies, plans, and objectives, planning and organizing promotional presentations, and updating calendars.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
Works with marketing staff to develop detailed marketing plans for all media channels.