Digital Marketing Specialist

Looking for a Digital Marketing Specialist. He(or)She will work on national or international broadcast newspaper projects— creating and manage digital marketing strategies and campaigns using the recent technologies and tools.

Primary Responsibilities Include:

• The digital marketing specialist will be required to manage marketing efforts using media as well as digital tools.
• Development of effective new online acquisition strategies and campaigns especially focused on personalization; actively utilizing customer clone and response models and analytics from the marketing database.
• Collaborate with different teams to manage the newspaper marketing, advertising as well as promotional activities.
• Plan and monitor the ongoing newspaper presence on social media (Twitter, Facebook etc.).
• Conduct strategies to test and optimize user engagement through (A/B testing)
• Generate and optimize content for the website as well as social networking accounts.
• Assist in promoting the newspaper and increase engagements with the help of digital tools.
• Post and moderate campaign specific content on digital platforms and present regular campaign performance reports to the management.
• Possess knowledge of new trends in digital marketing and ensure the newspaper is using the most recent technologies.
• Assist in the formulation of strategies to build a lasting digital connection with engaged people.
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase newspaper and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.).
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Facebook Pixel, Alexa, NetInsight, WebTrends etc.).
• Understanding of Web Analytics and KPI’s related to online, mobile, and social marketing campaigns.
• Acquire insight in online marketing trends and keep strategy.
• Implementing plans and strategies to increase traffic with a focus on organic (non-paid) sources (Search-SEO, Direct, Referral).
• Work on digital content management tools (Hootsuite, MailChimp, Buffer, Yoast, Ahrefs, Hubspot).