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Job Description
The Hair Addict is looking for a highly-creative Digital Marketing professional who will be in charge of launching and propelling our products into the marketplace to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
The Digital Marketing Associate Manager duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, s/he should also demonstrate excellent interpersonal and analytical skills.
Responsibilities:
- Create a digital marketing strategy to effectively promote The Hair Addict’s different products.
- Monitoring the effectiveness of marketing campaigns in lead generation and adapting marketing strategies in response to findings.
- Develop and monitor digital campaign budgets.
- Plan and manage our social media platforms.
- Drive analysis and insight into our marketing campaign’s overall performance to improve marketing results.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Oversee and manage all contests, giveaways, and other digital projects.
- Identify the latest trends and technologies affecting our industry as well as new channels and opportunities for growth and test their effectiveness.
- Adapting aspects of our marketing strategy to ensure success in both established and emerging markets.
Job Requirements
Requirements:
- Bachelor’s degree in Marketing or relevant field.
- A minimum of 5 years’ experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing
- Strong analytical skills, proficiency in performance marketing tools
