UAE National - Marketing Executive - CRM

Al-Futtaim - Dubai ,United Arab Emirates

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Experience Needed:
2 to 4 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job


Marketing Executive – CRM, this position will support and manage all of the CRM Marketing Campaigns for all of the Automotive brands this includes:

  • The development and testing of segmentation, content, automated and triggered based campaigns in order to increase conversion and customer lifetime value.
  • Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize
  • Collaborating with other departments ensure the CRM marketing strategy works well for every aspect of the business.


  • Specify the output required from the job. Identify not more than 7 Key Accountabilities & their performance indicators. NB-Focus on outcomes, not tasks

CRM Marketing Strategy

  • Support in the development of long term roadmaps and CRM strategies with multi-channel execution.

Campaign Management & Execution

  • Responsible for the development, implementation, execution, and reporting of CRM marketing campaigns that focus on acquisition, cross-sell, retention and engagement.

Analytics & Optimisation

  • Managing all aspects of CRM reporting: setup, measurement & analysis. Oversee the Reporting and Analytics and provide observations, insight, and recommendations to stakeholders.

Audience Management

  • Develop bespoke, audience-targeting strategies for brands to reduce ad wastage, increase conversions and ad relevancy across all channels.


  • Provide insights & recommendations on campaign performance to assist brands in making more informed actionable decisions.


Define organizational policy and other factors that have a critical impact on the job

  • The incumbent will need to actively engage with the respective brands/divisions to ensure alignment of their Digital & CRM Marketing Strategies / Roadmaps and working extremely closely with EIT to ensure synergies are optimized.
  • Another key stakeholder’s that the incumbent will liaise with will include; Software Vendors, External Consultants & the Marketing Agency Network.
Job Requirements


Minimum Qualifications and Knowledge:

  • Suitable business qualification (Degree level); thorough knowledge of Digital Marketing, New and Social Media, best practices and market trends

Minimum Experience:

  • Minimum of 2 - 4 yrs. Digital & CRM Marketing experience.

Job-Specific Skills:

  • Strong Relationship skills (as will be required to interact with different internal business units)
  • Experience in creating online, email, and social media campaigns at scale
  • Understanding of SAP Hybris Marketing would be an advantage, but not essential
  • Advanced analytical & data interpretation skills
  • Google Analytics experience an advantage, but not essential
  • Experience in running various tests and analysis to determine key areas of improvements
  • Experience in increase marketing and media effectiveness that improve ROI
  • Experience in an analytical role with vast quantities of data to drive informed decision making

Behavioral Competencies:

  • Relationship Building, Strong self-motivator, Execution, Proven leadership skills, Influencing, Communication.
  • We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.
About this Company

Al-Futtaim’s family business traces its origins back to the 1930s on the banks of the Dubai Creek, a trailblazer for innovative trading concepts designed to enrich lifestyles.

Today, Al-Futtaim is present in 29 countries, represents over 200 companies spanning the... (More)

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