Creating, managing, maintaining & enhancing SEM campaigns
Optimizing campaigns performance
Optimizing targeted keywords lists & ads
Enhancing CTR & conversion rate
Enhancing budgeting and bidding strategies
Enhancing targeting strategies
Researching keywords for new markets
Continuously researching audience persona to enhance targeting and keywords analysis strategies
Keeping an eye on competitors’ campaigns to ensure our campaign maintain its ranking Identifying powerful keywords to drive the most valuable traffic
Running PPC campaigns
Writing powerful calls-to-action to convert visitors
Manage bids and develop strategies to increase the effectiveness of our paid search campaigns
Create and optimize landing pages that will convert at high levels
Create daily reports with full analysis of campaign statuses
Decrease budget & adjust bids to gain better ROI
Knowledge of digital marketing best practices including local search, review marketing, social media, web content and paid advertising
Meet target KPI’s, detailed reporting, applying critical thinking and take actionable insight.
Confidently execute and manage/buy all digital media campaigns across all digital channels and devices (display, social, video, native, etc). These include, but are not limited to Google (search, YouTube), Facebook, Instagram,, etc.
Implement trades in multiple programmatic consoles with a deep understanding of campaign optimization strategy (bid management, tactic, audience analysis, etc.)
Utilize audience targeting strategies and creative testing frameworks to improve engagement and ROAS
Act as Programmatic subject matter expert and lead on all training and growth opportunities
Strong ability to multitask and prioritize job related responsibilities in a fast-paced and dynamic work environment.
Pay great attention to detail and focus on quality and results of campaigns (per technique, creative unit, and inventory) for all digital campaigns. Assumes accountability and ownership of campaigns.