Media buyer responsibilities include conducting a full lifecycle analysis to include requirements,
activities, and results. Media buyers will develop campaigns, analysis, and reporting capabilities.
He/She will also monitor performance and quality control plans to identify improvements.

Duties:

• Update all clients' spending on all platforms daily.
• Generate monthly media buying plans and recommendations.
• Optimize active campaigns daily and suggest solutions to improve active campaigns’
  performance.
• Generate spending and results reports when requested.
• Organize and document tasks using the company’s workflow system.

Responsibilities

• Manage advertising campaigns on Google, Google Marketing Platform, and all social
  media platforms.
• Optimize live campaigns to achieve the desired KPI for each.
• Interpret data, analyze results using statistical techniques, and provide ongoing reports.
• Develop and implement databases, data collection systems, data analytics, and other
  strategies that optimize statistical efficiency and quality
• Acquire data from primary or secondary data sources and maintain databases/data
  systems
• Identify, analyze, and interpret trends or patterns in complex data sets.
• Filter and “clean” data by reviewing computer reports, and performance indicators to
  locate and correct discrepancies.
• Work with management to prioritize business and information needs.
• Locate and define new improvement opportunities.
• Visualize data using Google Data Studio, Tableau, or any other tool.
• Maintain live integrations with data sources to ensure report accuracy.