Senior Marketing and Social Media Specialist

OurKids - Cairo

Applicants for
1 open position
Experience Needed:
3 to 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
10,000 to 12,000 EGP per month
1 open position
About the Job

    Main Job Duties:

    • Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
    • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
    • Developing and Managing the relationship with our Affiliate Marketing partners.
    • Consistently analyze the market dynamics, the competitors, and proposing /setting the promotions plans accordingly in coordination with the concerned stakeholders.
    • Developing the seasonal promotion`s calendar & its related plans, and assuring its proper cascading down the line to the promotion`s team.
    • Create weekly/monthly and quarterly social media platform plans based on marketing strategy.
    • Creative social media platform content regarding marketing plan.
    • Develop, implement and manage multiple social media platforms.
    • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
    • Handling the enterprise advertising including brochures, flyers, print materials, outdoor advertising, organized events & press ads for the group, if needed.
    • Preparing daily, weekly and monthly status reports.
    • Manage and control marketing budget and deliver marketing activities within the agreed budget.
    • Work closely with sales department for the achievement of business objectives to increase profit and meeting local budget and sales targets.
    • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
    • Set up and optimize company pages within each platform to increase the visibility of the company’s social content
    • Up-to date with social media trends and best practices.
    • Set specific objectives and report on ROI.
    • Monitor SEO and web traffic metrics.
    • Brainstorm new and creative growth strategies.
    • Evaluating competitor’s Marketing strategies and creating plans to overtake them.
                            Job Requirements
                            • Excellent consulting, writing, editing (photo / text / video).
                            • Presentation and communication skills.
                            • 3-5 years of relevant experience at digital agency is a must.
                            • Fluency in English
                            • Adequate knowledge of web design & web development
                            • Knowledge of online marketing channels.
                            • Analytical and multitasking skills.
                            • Excellent Managerial skill.
                            • Previous experience in a similar digital marketing role.
                            • Experience of digital marketing at strategic and hands on operational level.
                            • Experience in Egypt marketing strategies.
                            • Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
                            • Knowledge of current online marketing trends and best practice.
                            • Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
                            • Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, Twitter Ads.
                            • Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.
                            • Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights.
                            • Exceptional attention to detail and organizational skills.
                            About this Company

                            OurKids is a retail chain stores, it provides all the baby needs from Toys, Clothing, and baby Products from ages zero to twelve. We guarantee the customers satisfaction with the friendly staff and very wide collection.

                            Industry: Retail
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