Marketing Analyst - E-Commerce

Ebling - Dokki, Giza

Applicants for
3 open positions
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
3 open positions
About the Job
  • Design, develop and consistently enhance E-commerce traffic analytics, web analytics, customer analytics
  • Analyze data and metrics to stay attuned to trends and promote maximum audience engagement
  • Analyze external and internal data, the customer behavior pattern, the website conversion funnel and provide actional insights to support sales and customer growth
  • provide insights into the omni-channel shopping behaviors of our customer, execute customer behaviour and campaign response reporting including Life Time Value and client segmentation
  • Identify traffic and conversion trends by channel, product line, and campaigns, also any abandonment issues and opportunities for improving site conversion
  • Provide ongoing optimization, revenue opportunities, lost-opportunity analysis to improve metrics and increase sales/revenue and customer satisfaction
  • Collaborate with team to provide marketing campaign results, evaluate customer buying behaviour
  • Analyze website performance, provide regular reporting and insights and find ways to improve conversion rate
  • Provide weekly/monthly/quarterly reports and insights to management about visitor and prospect behavior to optimize lead conversion and improve retention
  • Implement and continuously improve processes related to marketing automation
  • Conduct data analysis and segmentation to identify campaign opportunities
  • Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements
  • Continuously optimize and communicate critical performance metrics (ROI, CTR, conversion data, traffic, bounce rate, etc.)
  • Recommend new ideas and innovations to grow and improve site/store traffic and revenue, driven from research, competitive intelligence and analytics
Job Requirements
  • 2+ years experience in digital analytics in an online retailer or agency.
  • Experience in multi-channel analytics, including digital and web analytics (Google analytics ,Google Data studio)
  • Experience with e-commerce marketing campaigns with e-commerce goals.
  • Familiarity with tagging and tracking methodology.
  • Strong knowledge of Digital Marketing metrics and Google Analytics
  • Stay current on trends and best practices in digital analytics and e-commerce
  • Experience in marketing automation tools (Salesforce ,hupspot ,drip ,woobra ,Big commerce ,dotmailer , etc)
  • Experience in email marketing platforms
  • Attention to detail, independent thinker, and ability to recognize patterns and anomalies in data.
  • Strong analytical and logical thinking ability, a strong knowledge of Excel, pivot tables, charting and databases
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