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Job Description
- Planned and Executed Digital Media plans.
- Developed strategies and hypotheses for media plans.
- Launching Campaigns on all different platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Google AdWords products such as Google Display Network, Search-Engine Marketing and YouTube.
- Tracking delivery and performance of all campaigns.
- Optimize effectiveness of campaigns to improve the ROI and achieve better KPIs for the campaigns.
- Responsible for identifying the best mix of media channels with meeting the right targeted audience.
- Created presentations to highlight media strategies and results of campaigns.
- Giving training to clients on digital platforms and how to manage campaigns
- Consulting the AMs and Creative teams on best content and practices for Advertising.
- Managed clients’ advertising budgets.
- Maintained productive relationships with various Suppliers such as portals, online magazines, applications, websites etc.
- Optimizing campaigns through CTR, Conversion rates & bid management.
- Analyzing Research data to find out the most effective media within allocated budget.
Job Requirements
- 3-5 years experience