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Job Description
- Senior Digital Marketing Specialist, is responsible for developing and implementing of annual marketing strategies using latest techniques of analysis and SEO
What will I be doing?
- As a senior of Marketing Communications, you will be responsible for performing the following tasks to the highest standards:
- Plan and execute web/online marketing strategies
- Create and execute a strategic and comprehensive advertising including media buying as well as creative/visuals
- Communicate with other managers/divisions to create and execute effective advertising plans
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
- Managing & executing all paid search and display programs (SEM)
- Managing & executing all SEO programs
- Publishing & promoting available content through self or outreach programs
- Setting up and managing email marketing campaigns
- Create unique contents for SEO as well as copy writing text
- Video editing is A PLUS
- English & Arabic Languages are MUST
Job Requirements
- Bachelors Degree in marketing, business administration, or closely related field
- Minimum 3 years of experience managing online products; OR an equivalent combination of education and experience.
Required Knowledge of:
- Website content management systems (WordPress is a MUST).
- Google Marketing Platform (Analytics, Data Studio, Optimize, Tag Manager, Search Console).
- Digital marketing strategies.
- Search engine optimization (SEO).
- Working knowledge of HTML and CSS.
- Google Certification like (Ad Words – Analytics ... etc.) is a plus.
- HubSpot Certification like (Social Media – Inbound Marketing – Search Engine Optimization…etc.) is a plus.
- Minimum two to three years’ experience in the digital marketing field.
- A proven track record in implementing digital marketing campaigns especially web marketing techniques.
- Previous Experience Managing High Trafficked website is a plus.
- Speaks English & Arabic very fluently.
- Can work autonomously
- Can think creatively, strategically and logically
- Can communicate with a variety of different personality types
- Can-do attitude and a willingness to get stuck in
- Wants to be the best in the world at what they do – hungry to learn
- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver, WordPress) desired
- Well-organized and detail oriented
- Exceptional communication and writing skills
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