Senior Digital Marketing Executive ( Real Estate )

Genena Group - New Cairo, Cairo

Applicants for
1 open position
Experience Needed:
More than 4 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Arabic, English
1 open position
About the Job
  • Creating and implementing new digital techniques for company website and social media channels.
  • Creating social media and Google campaigns including content, management, and analytics in-house and/ or following up closely through agencies.
  • Prompt Content management on website, using content strategy.
  • Reaching out and being a liaison between the organization and outsourcing agencies, vendors and stakeholders.
  • Assisting in back-end on websites and social media, and following up with agencies on prompt action.
  • Improving the usability, design, content and conversion of the company website.
  • Updating Online activities in line with marketing strategy on all digital channels.
  • Creating a line of communication with Customer Service and Sales teams for new campaign update.
  • Review Customer reviews and trends on social media with a prompt action.
  • Guarding internal communication concepts, so that the business strategy, important internal projects, and changes are communicated and supported.
  • Administering and updating regularly the Company website including project update, construction update, contact information, contribute to company blogs.
  • Devising strategies to drive online traffic to the company website, utilizing a range of techniques including paid search, SEO and PPC.
  • Planning and executing all web, SEO/SEM, and display advertising campaigns.
  • Designing, implementing Email campaigns, identify the target audience, lead generation, and Analyze performance.
  • Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Job Requirements
  • Bachelor’s degree in Marketing, Communication, or related field.
  • Fluent in both Arabic and English spoken and written.
  • 4+ years of experience.
  • Experience in SEO, social media, Email, SMS, WhatsApp, development of blogs and forums.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Experience in Real Estate field will be an advantage.

About this Company

Genena Group is a leading company in the retail, leisure, hospitality & entertainment sectors all over Egypt.

Genena Group was established in 1912, it’s a successful Egyptian business which was the first who change the shopping experience in Egypt. Containing in... (More)

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