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Job Description
- The B2B Marketing Manager is someone who enjoys working in a fast-paced, entrepreneurial environment and wants to have a significant impact on company results.
- The B2B Marketing Manager will help build and expand the marketing function within the company to grow the business across multiple market segments collaborating with our technology partners (e.g. Microsoft & Cisco) as well as our channel partners across the MENA region.
- The successful candidate should have a foundation in traditional marketing research, strategy, and positioning, as well as experience creating and managing digital campaigns including SEO/SEM and Marketing Automation.
- Create and implement the strategy to drive brand awareness, lead generation, and customer acquisition across channels and market segments focused on B2B
- Create content and develop collateral for various campaigns, events, and channels, including email marketing campaigns and social media
- Manage day-to-day marketing activities of digital programs and campaigns, including social media, SEM/SEO, email marketing, marketing automation, trade shows and other events or programs as needed
- Oversee digital analytics to set benchmarks, track success and refine the strategy for website, social media, email marketing, and other digital activity.
Job Requirements
- 4 Year Degree in Marketing or similar field
- 3-8 years B2B marketing in IT & Software industry of successfully leading and collaborating with cross-functional teams to develop and execute multi-channel marketing programs across the following channels: webinars, outbound email campaigns, social media, PR/media, sales enablement, digital/websites, paid search/SEO, third-party events, etc.
- Proven track record of marketing strategy and execution
- Solid knowledge of IT & software industry landscape in Middle East Region, a plus
- Data-driven mindset, with experience in customer segmentation, web analytics, retargeting and attribution analytics to optimize media investments
- Project management skills to manage calendars, creative and data needs as well as tight deadlines
- Experience working directly with stakeholders, partners, internal and external clients
- Strong communication skills, both verbal and written