Performance Marketing Executive

Swvl - Maadi, Cairo

Applicants for
1 open position
Experience Needed:
More than 2 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Education Level:
Bachelor's Degree at least
1 open position
About the Job
  • Manage high quality acquisition programs, campaigns, and activities on online platforms
  • Implement and apply Performance marketing strategies between paid social and display network channels.
  • Track daily KPIs of online channels and report daily – weekly – monthly performance
  • Develop A/B testing idea on targeting and creative variation
  • Develop performance marketing campaigns across channels such as Facebook, Instagram, twitter, Google Ads, double click and ad networks
  • Budget allocation between online marketing channels
  • Build and follow a suitable attribution model for marketing channels
  • Optimize SEO, SEM and mobile application stores
  • Collaborate across internal disciplines to create a strong linkage with Content, Social and other Channel strategies
Job Requirements
  • 2+ years of experience driving performance marketing campaigns through SEM, programmatic display, paid social, re-marketing, and referrals
  • Strong analytical skills, proficiency in Excel and performance marketing tools like Tableau, Google Analytics, SQL is a plus
  • Experience of mobile and social marketing for apps domain is preferred.
About this Company

Swvl is a revolutionary idea that was born from passion, loyalty and persistence to face all challenges on the table, swvl is not just a mean to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation and inspire change.

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