The digital marketing specialist role has similar objectives and goals as a marketing professional – to increase brand awareness, promote company products or services and to drive prospects to conversions. Unlike using the more traditional marketing channels, digital marketers effectively communicate through appropriate technology platforms.
Digital marketing specialists work to initiate effective marketing campaigns online, and to translate business goals into successful marketing campaigns. They are adept at evaluating the needs of the consumer market, and will understand how and where to acquire knowledge about consumer trends and demands.
Digital marketing specialists are responsible for developing the strategy used in marketing a company's product online. This is done by putting together various online promotions and e-mailing campaigns to get their company's message out, and also by performing consumer research to discover other ways of reaching customers by way of the Internet.