Senior Digital Marketing Specialist

IBS - Mohandessin, Giza

25
Applicants for
1 open position
24
Seen
12
Shortlisted
12
Rejected
Experience Needed:
More than 5 years
Career Level:
Experienced (Non-Manager)
Job Type:
Full Time
Salary:
Confidential
Languages:
English
Vacancies:
1 open position
About the Job

We are looking for a skilled and experienced person who will be responsible for managing the company online presence

Main Job Duties:

  • Manage Social Media marketing campaigns and day-to-day activities.
  • Continually work on the Search Engine Optimization.
  • Create relevant content to reach the audience most likely to buy.
  • Write editorial content.
  • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Tag all campaigns for measurable result.
  • Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and social media ad campaigns.
  • Compile report for management showing results (ROI & ROE).
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Proofreading customer support online activity and managing their overall activities on social networks.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user generated content surrounding the business, and report it.
  • Perform other duties as assigned.
Job Requirements
  • Bachelor’s degree in Marketing or similar is a plus.
  • 5+ years of experience in Digital Marketing with a proven track record.
  • Demonstrates creativity and documented immersion in Social Media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application. Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of Social Media platforms and their respective participants (Facebook, Twitter, Google+, YouTube, Instagram, Pinterest …etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills both English and Arabic.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Is a Team player with the confidence to take the lead and guide other employees when necessary.
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
  • Demonstrates winning Social Customer Service techniques.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.
About this Company

Innovative Business Solutions, trading as IBS, is a Software House specialized in developing Mobile Apps, Websites, Web Systems, & Desktop Systems. IBS was established in 2014 to provide state of the art software solutions to all businesses running in the MENA region specially Egypt & GCC countries

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