Digital Advertising Specialist

Digital Ad specialist at Doleep Studios will setup, monitor and report on the advertising campaigns on Facebook & Google Adwords mainly, as well as on all other social media platforms whenever required. This position requires technical, up to date knowledge of the platforms as well as experience with advertising/marketing overall.

Responsibilities include but are not limited to:

• Regularly review current data on trending content and likely readers, and build social campaigns that capitalize on those connections and fuel virality
• Manage budgets, ROI and campaign objectives to always meet the set KPIs
• Execute paid campaigns by leveraging Facebook’s algorithm to find target audiences at the lowest cost and scale
• Apply A/B testing methodology to all campaign materials, track the performance and implement the necessary changes to meet the set KPIs
• Based on test results, make changes to the copy of the ads request for updated campaign materials, pinpointing what aspects need to be revised (ex. The images, the colors, the landing page, the ad offers, etc.)
• Select advertising methods mindful of many different objectives – boosting content, driving conversion, gaining fans, acquiring subscribers, launching a product, boosting the engagement – and carefully determine what mix of methods drives the maximum return
• Create a multitude of tests that explore click-through rates, costs per click landing pages and audience quality based on all types of variables such as time-of-day, headline, photo, copywriting, CTA, etc.
• Report all social marketing paid activity and experiments for a given period, and summarize insights that will inform future activities
• Share the test findings and campaign performance with colleagues working on the same project
• Stay abreast of industry best practices and disseminate relevant ideas and instruction to colleagues