Marketing Specialist
Roeya -
Tanta, GharbiaJob Details
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Job Description
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experience with content creation, marketing campaigns, SEO, Offline Marketing, social media, lead generation campaigns, and performance analysis
- Produce valuable and engaging content for our website and blogs that attracts and converts our target groups
- Prepare and monitor the marketing budget allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and giveaways
- Close follow with design team to get out the best results for any designs
- Measure and report on the performance of marketing campaigns and assess against goals
- Conduct market research to identify target customers and their requirements, habits, and trends
- Develop ideas for creative marketing campaigns
- Liaise with external vendors to execute promotional events and campaigns
- Plan and execute initiatives to reach the target audience through appropriate channels
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned
Job Requirements
- Proven experience as a marketing specialist or similar role
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and offline marketing methods
- Awareness with advertising and media buying techniques for social media various platforms (Facebook - Instagram - TikTok - Snapchat)
- Demonstrable experience in marketing data analytics and tools
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.
- Well-organized and details-oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
- BSc/BA in marketing, communications, or equivalent
