Skills And Tools:
The Content Writer at INSITE OOH Media Platform develops content for publication on our website, as well as our printed edition (upcoming). The job entails high amounts of research, the ability to juggle communication channels across different teams, and follow-up of marketing and advertising initiatives in general – and outdoor media in particular.
The desirable candidate is a cultured individual who reads, likes to learn new things every day, and is not afraid of leaving their comfort zone to see the world out there. S/he is committed to constant improvement and recognizes the significance of what the INSITE OOH Media Platform represents in the marketing and advertising industry of Egypt.
include, but are not limited to:
- Publish daily News posts according to campaigns availability – an average of 4 posts per day
- Write Special Articles according to demand – Market Insights (1x monthly), Experts Talk (1-2x monthly), Creative Concept (when available)
- Maintain Editorial Calendar up-to-date
- Schedule posts and articles according to Content Marketing Strategy
- Communicate with MOOH Monitoring Team and follow up on campaigns, defining the priority of news posts
- Inform Graphic Designer of posts priority to have photos ready in time for publication
- Prepare bi-monthly Newsletter The INSITEBRIEF and arrange set-up and delivery with our Web Development team
- Regularly review website and carry out any necessary edits – posts, sections, tags, brand names, advertisers, etc.
- Collaborate with the Social Media Specialist (team) by delivering specific engaging titles for each news post
- Contribute to the development of relevant social media content and make sure the monthly posting plan is ready in time
- Advice the social media team on reposting of articles according to Editorial Calendar
- Creatively connect with brands online or by email to pursue Campaign Insider articles
- Research brands and products
- Keep a knowledgeable track of campaigns on all media – TV, SM, outdoor, press…
- Build and regularly feed our database of brands
- Attend Marketing & Advertising events, conferences, seminars, etc as assigned by Management
- Work in teams and individually to achieve goals and deliver work on time
- Professionally represent the brand at all times
- Keep inline with partners’ (OUTSITE, MOOH) projects & campaigns by communicating and collaborating with other teams
- Contributing to the partners’ creative process and media production
- Promote the brand and partners’ brands on external media
- Excellent overall writing skills in several different styles/tones, both in English and Arabic.
- Impeccable spelling and grammar in both languages a must
- Great researcher, with strong analytical, conceptual/strategic thinking
- Strong organizational skills, with knowledge of planning and scheduling tasks, generating insights, and reporting.
- Solid computer skills with hi-command of Microsoft Office and familiarity with software in general and technological digital devices
- Proven working experience in news outlets, advertising agencies, online portals, social media/marketing, or related field.
- Certificate of Communications, Marketing, Business Admin, New Media or Public Relations
- Familiarity in Digital Marketing, Social Networking, and SEO a plus
OOH (Out-of-Home), or as locally known, outdoor advertising media, is our daily passion! As we create an enjoyable knowledge experience for the market stakeholders, to enhance the market performance, we share the latest campaigns on the roads of Greater Cairo in 30 seconds reading time articles. We also share Experts Talk and Campaign Insiders in an easy storytelling style!
Marketers, agency fellows, and media professionals are the majority of our community, especially the age range of 18 to 35 years old, also managers, presidents & C-level professionals within the age range of 35 to 45… Those are the people who love to be here every day to know what’s going on the ground, and it only takes a few minutes to be on top of the market ... Isn’t it Great!
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