Media Buyer | Saudi Company
Toy Time -
Cairo, Egypt
Job Details
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Job Description
We are looking for a highly skilled and analytical Media Buyer to plan, manage, and optimize paid advertising campaigns across multiple platforms. The ideal candidate has hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads, and is able to drive measurable ROI through data-driven decisions. This role requires a balance of creativity, strategy, and technical expertise to maximize campaign performance.
Key Responsibilities
Campaign Planning & Strategy
- Develop media buying strategies aligned with business objectives.
- Identify target audiences and select the best media platforms to reach them.
- Manage media budgets effectively to maximize ROI.
Campaign Execution & Optimization
- Launch and manage campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn.
- Monitor campaign performance, adjust bids, targeting, and creatives to meet KPIs.
- Conduct A/B testing on creatives, audiences, and placements.
Analytics & Reporting
- Track, measure, and report performance metrics (CPC, CPA, ROAS, CTR, conversions).
- Generate insights and provide recommendations for future campaigns.
- Prepare regular reports for management with actionable analysis.
Collaboration & Creative Support
- Work closely with the marketing and creative team to develop ad creatives.
- Ensure brand consistency across all campaigns and platforms.
- Stay updated with platform trends, policies, and algorithm changes.
Job Requirements
- 2–5 years of proven experience as a Media Buyer / Performance Marketer.
- Strong knowledge of Meta Ads, Google Ads, and LinkedIn Ads (TikTok Ads is a plus).
- Proficiency in Google Analytics, Tag Manager, and tracking tools (UTM, Pixel setup).
- Proven experience in App Install / App Engagement campaigns (Google UAC, Meta App Ads, or similar).
- Solid understanding of digital funnels, audience segmentation, and retargeting strategies.
- Strong analytical and numerical skills with the ability to interpret campaign data.
- Excellent communication skills; fluent in English (spoken & written).
- Ability to manage budgets, meet deadlines, and work independently.
