Job Brief
This Social Media Copywriter job description template will help you attract and hire the right employees for your Marketing department.
Job Description
- ● Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
- ● Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- ● Select appealing images and videos to complement text
- ● Update our social media pages with compelling company news
- ● Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
- ● Track and report on social media insights (traffic, engagement, shares, conversion rates)
- ● Apply advertising techniques to boost brand awareness, like promotions and competitions
- ● Respond to questions and comments on our social media pages in a timely and accurate manner
- ● Network with clients and industry professionals
Job Requirements
- ● Proven work experience as a Social Media Copywriter or similar role
- ● Hands-on experience using various social media platforms to advertise
- ● Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- ● Familiarity with online paid advertising
- ● Ability to deliver creative web content (text, image and video)
- ● Excellent communication skills
- ● BSc in Marketing, Communications or relevant field