Basic Info

AHMED REFAAT

More than 15 years

Cairo, Egypt

Master's Degree

Senior Management

Work Experience

Director Commercial Procurement at Etisalat

Experience Details

Director Commercial Procurement

Marketing/PR/Advertising , Logistics/Supply Chain, Project/Program Management

Senior Management (e.g. VP, CEO)

• Lead, with a team of four category managers, the management of the group commercial products & services portfolio
including devices & terminals (handsets, dongles & routers, fixed CPEs, ONTs, Set-Top Boxes), SIM cards and
scratch cards. Also leads media buying & advertising, roaming agreements with major operators (Vodafone, Orange
and Telefonica), revenue sharing for direct carrier billing and financial services agreements with Google, Microsoft,
Blackberry, Netflix, MoneyGram and Apple. Handles global negotiations for group-wide deals/RFPs and concludes
Group Framework Agreements (GFAs) with international suppliers.
• Defines the global sourcing strategy for all major categories to optimize the purchase of all products/services,
according to the commercial/procurement global needs and budgets and based on group/local marketing strategies.
• Managed scorecards of OpCos’ CEOs for their compliance to the Group roadmap.
• Monitors all prices under current GFAs to ensure that they are competitive through a centralized eProcurement (SAP)
system connecting all OpCos. Creates/maintains global price books for all categories, with product catalogues.
• Has agreed major deals with global suppliers for SIM cards, dongles & routers, devices and media buying with annual
savings of up to 25% on all categories with an average total annual value of savings of around $50 million.


Company Details

Etisalat

Abu Dhabi, United Arab Emirates

More than 1000 employees

Telecommunications, Telecommunications

www.etisalat.com

Jul 2012 to Jul 2016 (4 years)
Director Products & Services; at Etisalat

Experience Details

Director Products & Services;

Marketing/PR/Advertising , Project/Program Management, Operations/Management

Manager

• Managed, with a team of two products managers, the development and implementation of the products and services
roadmap for 18 OpCos informed by group marketing strategy.
• Conducted RFPs for major strategic services for the group and chaired the evaluation committees to select the best
vendors to be awarded group preferred partner status. Agreed global master agreements with major suppliers.
• Drove the execution of all P&S implementations across all markets; optimized time-to-market and tracked the
progress of all services from concept till launch, whilst monitoring ongoing product revenues.
• Implemented a centralized IPTV platform HUB in UAE to provide TV/VOD content services across the boarder of UAE
to Mobily in KSA. A major deal for Etisalat Group with a five years contract and $4 M revenues.
• Supported the launch of the first iPhone in the UAE in April 2009, as part of Apple’s wave launch in the Gulf region.
• Successfully implemented a prepaid roaming recharge service across a group of countries (UAE, KSA and Egypt),
allowing Etisalat prepaid customers to recharge using local scratch cards whilst roaming.
• Built a global platform for IAT (International Airtime Credit Transfer) across all OpCos, implemented an EVD
(Electronic Voucher Distribution) e-top-up system across six countries in Africa, built a global MFS (Mobile Financial
Services) platform and Mobile Money Transfer in eight countries across Asia and Africa, and implemented a unified
global RBT platform and Music IVR services based on revenue sharing in seven countries in Asia and Africa.
• Also agreed several deals with major content providers in UAE, Asia and Africa, launched Blackberry services in six
African countries and implemented roaming services (Feel@Home and Roam Salute) in six African countries.
• Worked on RFPs for a global mobile advertising platform and developed business requirements for M2M.


Company Details

Etisalat

Abu Dhabi, United Arab Emirates

More than 1000 employees

Telecommunications, Telecommunications

www.etisalat.com

Mar 2009 to Jul 2012 (3 years 4 months)
Sr. Manager, Consumer Market Solutions Design & Project Management at Orange Egypt

Experience Details

Sr. Manager, Consumer Market Solutions Design & Project Management

Marketing/PR/Advertising , Project/Program Management, Operations/Management

Manager

• Managed, with a team of five Marketing & Project Managers, the design of concepts for the consumer market services
(both prepaid & postpaid) that optimised customer experience, technical feasibility and cost of implementation.
Planned/managed prepaid & postpaid marketing projects for all offers, promotions, bundles, price changes, and
new/improved processes/IVR for all consumer market products & services. Monitored revenues of all services and
achieved annual revenues and subscriber base targets.
• Launched the first iPhone for the first time in Egypt in November 2008, as part of Apple’s wave launch with Orange.


Company Details

Orange Egypt

Cairo, Egypt

More than 1000 employees

Telecommunications, Information Technology Services, Telecommunications

N/A

Jan 2007 to Mar 2009 (2 years 2 months)
Manager, Prepaid & Postpaid Product Development at Orange, Egypt

Experience Details

Manager, Prepaid & Postpaid Product Development

Marketing/PR/Advertising , Operations/Management, Project/Program Management

Manager

• Managed, with a team of five Products Managers, the business analysis and final product specifications for postpaid
and prepaid products. Determined the annual products & services roadmap and budget. Identified and shared best
product development practices and advised on product innovation.
• Led control and program management of all postpaid and prepaid product development projects from conception to
launch, including advertising & communication campaigns.
• Worked closely with Technology, Marketing and VAS to roll-out products, including regular reporting and escalation.
• Developed/launched over 20 services with a total cost of 10 million Euros including ALO Business Line, ALO City
Zone, ALO CLIP+, ALO Friends & Families, Preferred Numbers, Bulk VAS, VPN for corporate customers, Budget
Master, Multiple Accounts, Prepaid Buckets, Voice SMS, Ring Back Tone (RBT), PSB (Per Second Billing).


Company Details

Orange, Egypt (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

www.etisalat.com

Mar 2004 to Dec 2006 (2 years 9 months)
Senior Prepaid Product Specialist at Orange, Egypt

Experience Details

Senior Prepaid Product Specialist

Marketing/PR/Advertising , Business Development, Project/Program Management

Experienced (Non-Manager)

Developed prepaid products & services and promotions. Improved the prepaid platform and brand (ALO) to improve
system functionalities and provide better and innovative services.
• Products/services included ALO, Mobinil Tourist Line, ALO Prepaid Roaming and an ALO roaming service in Saudi
Arabia during the Hajj season in 2004. Also introduced Automated Optional Services which delivered advanced new
features to the prepaid platform (a 1.1 million Euro project).


Company Details

Orange, Egypt

Cairo, Egypt

N/A

Telecommunications

www.etisalat.com

Jun 2001 to Mar 2004 (2 years 9 months)
Geo-marketing Expert at Orange, Egypt

Experience Details

Geo-marketing Expert

Marketing/PR/Advertising , Business Development, Engineering - Mechanical/Electrical

Experienced (Non-Manager)

• Developed the strategic roadmap for commercial coverage plans across Egypt. Managed the creation of the
Geographical Information System (GIS) and prepared the full specifications/RFQ for the mapping system (GeoXview).
Achieved 95% coverage of the most populated areas.
• Introduced a new commercial model for traffic analysis for the first time that represented real rated revenue and
minutes of use per cell-site with all the splits of incoming and outgoing calls, to and from any destination.
• Prepared benchmarking and customer quality reports to identify major hotspots that required intensive indoor
coverage and compared - from a customer perspective - Mobinil coverage vs. the competitors.


Company Details

Orange, Egypt (multinational)

Cairo, Egypt

N/A

Telecommunications, Telecommunications

www.etisalat.com

Jul 1998 to Jun 2001 (2 years 11 months)
Highways Consultant and GIS Engineer at Saudi Tech

Experience Details

Highways Consultant and GIS Engineer

Engineering - Mechanical/Electrical, Engineering - Telecom/Technology

Experienced (Non-Manager)

• Managed highways and GIS projects and provided advice to the Steering Committee. Obtained design approvals from
the ministry of communications (MOC). Projects included a highway design project at the Municipality of Riyadh, the
Qassim-Maddinah expressway design project, the design of 12 agricultural link roads and the management of the
Mekkah GIS Database system (in the municipality of the Holy Capital, Mekkah).


Company Details

Saudi Tech

Riyadh, Saudi Arabia

51-100 employees

Engineering Services

N/A

Oct 1991 to May 1998 (6 years 7 months)
Highways & GIS Design Engineer at Arab Consulting Engineers (ACE)

Experience Details

Highways & GIS Design Engineer

Engineering - Mechanical/Electrical, Engineering - Telecom/Technology

Experienced (Non-Manager)

• Designed highways, bridges and tunnels. Created the first CADD division in Egypt for highway design that automated
all the design stages. Worked on the design of the Cairo underground first Metro line project (Helwan-Elmaarg).


Company Details

Arab Consulting Engineers (ACE)

Cairo, Egypt

101-500 employees

Engineering Services

N/A

Jan 1989 to Oct 1991 (2 years 9 months)

Education

MBA in Marketing Management

Education Details

MBA

Marketing Management

Maastricht School of Management, Netherlands

A / Excellent / 85 -100%

Business Administration - Thesis in Product Innovation.

N/A

Maastricht School of Management
2003 - 2006
Bachelor's Degree in Engineering

Education Details

Bachelor's Degree

Engineering

Ain Shams University, Egypt

B / Very Good / 75 - 85%

Civil Engineering - Highways & Transportation Project

N/A

Ain Shams University
1981 - 1986
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Manama Secondary School

Bahrain

1981

A / Excellent / 85 -100%

N/A

Manama Secondary School
1981

Certifications

Certificate details

Executive Education in Leadership and Business Strategy

Jul 2015

N/A

N/A

N/A

HEC Paris in Qatar

N/A

Certificate details

Professional Education Program in Radical Innovation

Oct 2015

N/A

N/A

N/A

Massachusetts Institute of Technology

N/A

Certificate details

PMP, Project Management Professional

Aug 2006

N/A

N/A

N/A

PMI, Project Management Institute

N/A

This profile is fresh!
Last update 5 days ago.

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Profile Skills and Keywords

ArabicBusinessBusiness AnalysisBusiness Planning & BudgetingBusiness-orientedContract ManagementDigital PhotographyDirector Commercial ProcurementDirector Products & Services;EngineeringEngineering ServicesEnglishExecutive Education In Leadership And Business StrategyExecutorFinancial AnalysisGeo-marketing ExpertGeomarketingHighways & GIS Design EngineerHighways Consultant And GIS EngineerInformation Technology ServicesLeaderLogisticsMBAManagementManager, Prepaid & Postpaid Product DevelopmentMapInfoMarketingMarketing ManagementMicrosoft ExcelMicrosoft PowerPointMicrosoft WordNegotiationNegotiatorOrange, EgyptPMP, Project Management ProfessionalPlannerProcurementProduct DevelopmentProduct ManagementProfessional Education Program In Radical InnovationProgram ManagementProjectProject ManagementReadingSAPSenior Prepaid Product SpecialistSr. Manager, Consumer Market Solutions Design & Project ManagementStrategic SourcingSwimmingTechnical AnalysisTelecommunicationsTransportationTravelling

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Word

Microsoft Word

: Advanced

: High

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Advanced

: High

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: High

:

More than 7 years

SAP

SAP

: Intermediate

: High

:

3-5 years

Fields of Expertise

Product Development

Product Development

: Expert

: Extreme - I love it!

:

5-7 years

Product Management

Product Management

: Expert

: High

:

5-7 years

MapInfo

MapInfo

: Expert

: Extreme - I love it!

:

5-7 years

Geomarketing

Geomarketing

: Expert

: Extreme - I love it!

:

5-7 years

Technical Analysis

Technical Analysis

: Expert

: High

:

More than 7 years

Project Management

Project Management

: Expert

: High

:

More than 7 years

Negotiation

Negotiation

: Expert

: Extreme - I love it!

:

More than 7 years

Business Analysis

Business Analysis

: Expert

: Extreme - I love it!

:

More than 7 years

Strategic Sourcing

Strategic Sourcing

: Advanced

: High

:

5-7 years

Procurement

Procurement

: Advanced

: High

:

5-7 years

Business Planning & Budgeting

Business Planning & Budgeting

: Advanced

: High

:

5-7 years

Financial Analysis

Financial Analysis

: Advanced

: High

:

5-7 years

Contract Management

Contract Management

: Advanced

: High

:

5-7 years

Key Skills

Executor, Leader, Planner, Business-oriented, Negotiator

Online Presence

https://www.linkedin.com/in/ahmed-refaat-823b0716

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