Marketing Director
ZINAD IT -
Smart Village, GizaJob Details
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Job Description
About the Role
We are seeking a driven and experienced Marketing Director to lead our marketing strategy and execution. You will be responsible for developing and implementing a comprehensive marketing plan that increases brand awareness, drives lead generation, and supports our ambitious regional growth goals.
Roles & Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with the company's overall business objectives.
- Lead the development and execution of multi-channel marketing campaigns across digital (SEO, SEM, content marketing, social media), traditional (events, PR), and partner channels.
- Manage the marketing budget and ensure efficient and effective resource allocation.
- Develop and nurture relationships with key industry influencers and media partners.
- Lead and oversee a team of marketing professionals and third part providers, fostering a collaborative and results-oriented environment.
- Develop and implement marketing automation strategies to optimize lead generation and nurture efforts.
- Track and analyze marketing performance using relevant metrics and KPIs to measure success and identify areas for improvement.
- Stay up-to-date on the latest trends and technologies in the cybersecurity landscape and marketing space.
- Develop thought leadership content to position ZINAD IT as a trusted advisor in the cybersecurity industry.
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 10+ years of experience in B2B marketing leadership, preferably in the cybersecurity industry and/or IT Industry.
- Proven track record of developing and executing successful marketing campaigns & initiatives that deliver measurable results (increased brand awareness, qualified leads, sales growth etc.).
- Strong understanding of digital marketing channels and tactics (SEO, SEM, content marketing, social media, marketing automation).
- Excellent communication, presentation, and interpersonal skills.
- Ability to lead and manage a team effectively.
- Ability to lead and manage third party providers effectively.
- Strong analytical and problem-solving skills.
- Passion for cybersecurity and its growing importance in today's global business environment
- Innovative & creative mind set
- Deep understanding of videos creation, motion graphics, animations and designs
- Deep understanding and experience in “Productizing” various services.
