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Google Expert ( SEO –SEM Special...

Dimofinf Operations Cent... - Nasr City, Cairo

Google Expert ( SEO –SEM Specialist )

Dimofinf Operations Center - Nasr City, CairoPosted 2 months ago
19Applicants for1 open position
  • 8Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

  • Plan, develop and implement our SEO strategy.
  • Work towards organic search optimization and ROI maximization.
  • Regularly perform thorough keywords research.
  • Identify key SEO KPIs .
  • Monitor redirects, click rate, bounce rate, and other KPIs.
  • Prepare and present reports regularly.
  • Identify our buyer persona to better target identified audiences.
  • Identify problems and deficiencies and implement solutions in a timely manner.
  • Suggest improvements for process and productivity optimization.
  • Work with web developers and marketing teams to properly implement SEO best practices.
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices.
  • Sets up your pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
  • Conducts keyword research to create a list of keyword phrases on which you will be bidding.
  • Creates Adwords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired).
  • Tests different ads, by creating different headlines, different ad copy and different targeted audience
  • Manages your bids.
  • Can tell you what keywords were entered into Google Search, that resulted in your ad being displayed
  • Can tell you how many times visitors clicked on your ad, which ad was clicked on, and which keyword got the ad displayed.
  • Works with you to create targeted landing pages for each of your Adwords Ad Groups.

Job Requirements

  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in search engine marketing.
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports.
  • Familiarity with A/B and multivariate experiments .
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • BS/MS degree in Marketing or a quantitative, test-driven field.

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