Skills And Tools:
- Plan, develop and implement our SEO strategy.
- Work towards organic search optimization and ROI maximization.
- Regularly perform thorough keywords research.
- Identify key SEO KPIs .
- Monitor redirects, click rate, bounce rate, and other KPIs.
- Prepare and present reports regularly.
- Identify our buyer persona to better target identified audiences.
- Identify problems and deficiencies and implement solutions in a timely manner.
- Suggest improvements for process and productivity optimization.
- Work with web developers and marketing teams to properly implement SEO best practices.
- Stay up to date with the latest SEO and digital marketing latest trends and best practices.
- Sets up your pay-per-click advertising campaigns on Google Search, Google Display Partners, and Google Mobile Ads.
- Conducts keyword research to create a list of keyword phrases on which you will be bidding.
- Creates Adwords Ads that will run on Google Search, Google Display Partners sites (if desired), and on mobile devices (if desired).
- Tests different ads, by creating different headlines, different ad copy and different targeted audience
- Manages your bids.
- Can tell you what keywords were entered into Google Search, that resulted in your ad being displayed
- Can tell you how many times visitors clicked on your ad, which ad was clicked on, and which keyword got the ad displayed.
- Works with you to create targeted landing pages for each of your Adwords Ad Groups.
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices in search engine marketing.
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments .
- BS/MS degree in Marketing or a quantitative, test-driven field.
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