Job Details
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Job Description
Ecommerce Strategy and Planning:
- Develop and implement an effective ecommerce strategy aligned with company goals.
- Conduct market research to identify potential target customers, competitors, and trends in the Egyptian market.
- Define key performance indicators (KPIs) and set targets for sales, conversion rates, and customer acquisition.
- Create and execute marketing campaigns to drive traffic and increase sales.
- Monitor and analyze website performance using analytics tools.
- Identify opportunities for improvement and implement strategies to optimize user experience and increase conversion rates.
- Stay updated with emerging ecommerce technologies, including AI tools, and innovations.
Product and Inventory Management:
- Collaborate with product teams to curate and manage a product catalog.
- Ensure accurate and up-to-date product information, including descriptions, pricing, and images.
- Monitor inventory levels, track stock movement, and implement effective inventory management strategies.
- Coordinate with suppliers and logistics partners to ensure timely delivery and order fulfillment.
- Implement strategies to minimize product returns and optimize customer satisfaction.
- Utilize AI tools for demand forecasting and inventory optimization.
Website Development and Maintenance:
- Collaborate with web developers and designers to create an attractive and user-friendly ecommerce website.
- Ensure website functionality, including navigation, search functionality, and checkout process.
- Oversee website updates, bug fixes, and enhancements.
- Implement SEO strategies to improve search engine rankings and drive organic traffic.
- Ensure website security and compliance with data protection regulations.
- Leverage AI tools for website personalization and user behavior analysis.
Customer Service and Support:
- Develop and maintain effective customer service processes and procedures.
- Monitor and respond to customer inquiries, complaints, and feedback promptly.
- Implement strategies to enhance customer satisfaction and loyalty.
- Analyze customer data and behavior to identify opportunities for personalized marketing and customer retention.
- Utilize AI tools for chatbots, sentiment analysis, and customer support automation.
Payment Processing and Security:
- Select and integrate secure payment gateways and payment processors.
- Ensure compliance with payment card industry (PCI) standards.
- Implement fraud prevention measures and monitor suspicious transactions.
- Maintain customer data privacy and security in accordance with data protection regulations.
- Leverage AI tools for fraud detection and prevention.
Analytics and Reporting:
- Generate regular reports on ecommerce performance, including sales, traffic, and conversion rates.
- Analyze data to identify trends, patterns, and opportunities for improvement.
- Present insights and recommendations to senior management.
- Use data-driven insights to optimize marketing strategies, website performance, and customer experience.
- Utilize AI tools for advanced analytics, predictive modeling, and customer segmentation.
Job Requirements
General Skills and Qualifications:
- Bachelor's degree in business, marketing, or a related field.
- Proven experience in ecommerce management or a similar role.
- Strong understanding of ecommerce best practices and industry trends.
- Familiarity with ecommerce platforms and content management systems (CMS).
- Excellent command of the English language, both written and verbal.
- Experience working in the Egyptian market and understanding its dynamics.
- Strong project management and organizational abilities.
- Ability to work independently and manage multiple priorities.
- Exceptional communication and interpersonal skills.
- Knowledge of AI tools and their applications in ecommerce.
Marketing Requirements:
- Proven experience in ecommerce management or a similar role, demonstrating a solid understanding of marketing principles and strategies in an ecommerce context.
- Strong understanding of ecommerce best practices and industry trends, including marketing tactics specific to online sales channels.
- Experience in developing and implementing marketing campaigns to drive traffic, increase brand awareness, and generate sales in the ecommerce space.
- Familiarity with digital marketing channels and techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and affiliate marketing.
- Knowledge of customer acquisition and retention strategies, including customer segmentation, targeted messaging, and personalized marketing approaches.
- Ability to analyze marketing performance metrics and key performance indicators (KPIs) to assess the effectiveness of marketing efforts and make data-driven decisions for optimization.
- Proficiency in conducting market research to identify target customers, understand consumer behavior, and monitor competitors' strategies.
- Skills in content marketing, including creating compelling and engaging content for product descriptions, blog posts, social media, and other marketing materials.
- Understanding of branding principles and the ability to develop and maintain a strong brand identity across various digital channels.
- Knowledge of conversion rate optimization (CRO) techniques to improve website user experience and maximize conversion rates.
- Familiarity with marketing analytics tools and platforms to track and measure marketing campaign performance, such as Google Analytics or similar tools.
- Ability to collaborate effectively with cross-functional teams, including design, development, and product teams, to align marketing efforts with overall business objectives.
- Stay updated with emerging marketing trends and technologies in the ecommerce industry, such as influencer marketing, voice search optimization, and emerging social media platforms.