Apparel and Fashion . Manufacturing . Retail . Giza, Egypt . More than 1000 employees
Concrete For Readymade Garments
Apparel and Fashion . Manufacturing . Retail . Giza, Egypt . More than 1000 employees
In 1989 Concrete was created in answer to the founder’s passionate interest in men’s fashion. What began as predominantly casual collection, with a focus on raw denim and cotton, rapidly evolved to an increasingly formal and premium offerings of both Men & Kids, as the aesthetic of the brand began to incorporate a European sensibility drawn from Italy. Concrete was acquired by Arafa holding in 1996, creating a turning point in the brand’s life under the strategic leadership of CEO, Dr ... See More